WHY CHOOSE LUCKY DC ADVERTISING
We find the spark that brings brands and people together. We’ve built a new kind of organization for a new kind of marketplace, creating meaningful connections between people and brands that inspire conversation, create community and build lasting bonds.Lucky DC Advertising is an integrated branding and communications agency located in Greater Orange County area. Our team represents a diversity of experience in brand development and marketing, including brand design, content marketing, social media, public relations and web design.
Digital communication is your brand’s front door. The first place your audience experiences your brand is very likely through a digital channel. The connection they make – or don’t make – with you online influences every interaction they have with you. That’s why any digital project we work on starts with a deep understanding of your brand, your audience, and your goal. Our work spans B2B and B2C campaigns and blends smart strategic direction with the cutting edge of what digital technology offers. But, before we tackle your digital challenges, we start by asking the right questions to know what your customer expects and how a digital campaign or tactic can grow the relationship. Your customers are making a choice to visit your digital space, and every click they make is an opportunity for you to strengthen your connection with them.
Content marketing is more than a tactic. It’s an approach to marketing that sparks a deep connection between you and your customers. Developing and implementing a solid content marketing strategy is a way to develop your brand and connect to conversations already happening in your industry. It helps put your brand, your stories, your words in front of consumers where they already are, and pulls customers into places you want them to be – whether that’s your website, e-newsletter, blog or downloading informative, interesting materials.
We see advertising as a tool we can use to drive an action, behavior or response from your audience. We believe advertising strategies need to be aligned with your brand and be an extension of the experience you want to create. Advertising has the power to change minds, behaviors, and, ultimately, drive sales. We also know advertising needs to be part of an integrated marketing plan that creates a path for your customers to discover, explore and engage with you on multiple channels. Advertising in paid media to generate brand awareness, excitement and a reaction from potential customers is our specialty. Be specific - Be absolutely clear what people are going to get, and, to take it a step further, what problem the lead magnet helps solve. Provide results - Tell them how you're going to solve the problem and what result they will see. Provide instant gratification - When prospects consume the content, they should be able to use the information immediately to solve the problem. Build authority - The quality of what your offering and the information included should be valuable to your audience and, therefore, improve your brand's standing as a strong resource and thought leader. Provide value - By addressing issues and helping solve problems. It should be something people would be willing to pay for.
Social media is where brand conversations happen. Social media has revolutionized the way brands interact with their audiences. Your customers can interact with you on their terms – they can decide when, where and how to engage with you. This provides an opportunity for your brand to become a bigger part of their lives – listening to them, responding to their needs and entertaining them – all in real time. Never before have brands had the opportunity to do this. But this presents a challenge – one that requires a deep understanding of your audience’s needs and strategic thinking on how you approach your social media interactions.
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